AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
+ 44 more
The 616 prompts we ask Gemini every week
56 destinations × 11 templates. Each prompt has structured dimensions: city, country, region, persona (couples / families / solo / business), budget (luxury / mid / budget), and location zoom (wide city vs neighborhood vs landmark). Control prompts are unmodified baselines.
Every destination below gets the same 11 question types — just with the city name swapped in. That's how 56 destinations × 11 templates = 616 prompts per platform per week.
- luxury hotels in <city>
- family friendly hotels in <city>
- hotels in <city> with rooftop pool
- hotels near <neighborhood>, <city>
- boutique hotels in <neighborhood>, <city>
- best hotels in <city> for solo travelers
- best hotels in <city>
- affordable hotels in <city> under $200
- best hotels in <city> for couples
- best hotels in <city> for business travelers
- best hotels in <neighborhood>, <city>
- hotels near <city> National Park
africa4 destinations · 44 prompts
americas14 destinations · 154 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 14 cities = 154 prompts in this region).
asia16 destinations · 176 prompts
europe17 destinations · 187 prompts
oceania5 destinations · 55 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 5 cities = 55 prompts in this region).
Named hotels in Bangkok — Gemini
Gemini's top picks specifically in Bangkok, TH. Pick a different destination above, or clear to see worldwide.
Most-mentioned hotel by Gemini this week.
| # | Hotel | City | Chain | Mentions | W/W |
|---|---|---|---|---|---|
| 123 | Phuket Marriott Resort & Spa, Merlin Beach | Phuket | Marriott | 3 | ↑ 3 |
| 90 | Grande Centre Point Sukhumvit 55 | Watthana | — | 3 | ↑ 3 |
| 97 | Hotel Indigo Phuket Patong by IHG | Kathu District | IHG | 3 | ↑ 3 |
| 63 | Akara Bangkok | Ratchathewi | — | 3 | ↑ 3 |
| 162 | Ad Lib Bangkok | Watthana | — | 2 | ↑ 2 |
| 172 | Ayada Maldives | — | — | 2 | ↑ 2 |
| 209 | Four Points by Sheraton Phuket Patong Beach Resort | Kathu District | Marriott | 2 | ↑ 2 |
| 268 | InterContinental Phuket Resort by IHG | Kathu District | IHG | 2 | ↑ 2 |
| 293 | Mandarin Oriental, Bangkok | Bang Rak | Mandarin Oriental | 2 | ↑ 2 |
| 179 | Capella Bangkok | Sathon | Capella | 2 | ↑ 2 |
| 343 | Sheraton Maldives Full Moon Resort & Spa | — | Marriott | 2 | ↑ 2 |
| 330 | Riva Arun Bangkok | Phra Nakhon | — | 2 | ↑ 2 |
| 315 | Park Hyatt Bangkok | Pathum Wan | Hyatt | 2 | ↑ 2 |
| 238 | Hotel Clover Asoke | Khlong Toei | — | 2 | ↑ 2 |
| 211 | Four Seasons Hotel Bangkok at Chao Phraya River | Sathon | Four Seasons | 2 | ↑ 2 |
When Gemini hands out a hotel link, where does it go?Worldwide
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Where Gemini pulls hotel information from
Every URL Gemini retrieved classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
OTA & Aggregator expedia.com 57% · booking.com 26% · hotels.com 17% | 34.3% | 37 |
Other hauteliving.com 43% · hashcorner.com 32% · jetmeaway.co.uk 25% | 21.3% | 23 |
Chain all.accor.com 41% · marriott.com 40% · fourseasons.com 19% | 13.0% | 14 |
Editorial thehotelguru.com 58% · timeout.com 22% · gourmettraveller.com.au 21% | 12.0% | 13 |
Community santorinidave.com 41% · therooftopguide.com 31% · myboutiquehotel.com 28% | 10.2% | 11 |
Meta-search kayak.com 65% · trivago.com 25% · momondo.com 10% | 5.6% | 6 |
Independent Hotel naumihotels.com 38% · scottdunn.com 33% · casagoliana.com 29% | 3.7% | 4 |
Top hotel parent groups by Gemini mentionsWorldwide
Each Gemini mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Wyndham | 11 → 17 | +55% |
| 2 | Oberoi | 9 → 13 | +44% |
| 3 | IHG | 57 → 68 | +19% |
| 4 | Capella | 9 → 10 | +11% |
| 1 | Peninsula | 14 → 11 | -21% |
| 2 | 1 Hotels | 10 → 8 | -20% |
| 3 | Barceló | 11 → 9 | -18% |
| 4 | Kempinski | 17 → 14 | -18% |
| 5 | Minor | 18 → 15 | -17% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Marriott | 209 | 136 | ↓ 2.3% | |
| 2 | Accor | 119 | 84 | · 0% | |
| 3 | Hyatt | 77 | 50 | ↑ 4.1% | |
| 4 | Four Seasons | 70 | 35 | ↓ 11.4% | |
| 5 | Hilton | 69 | 47 | ↓ 11.5% | |
| 6 | IHG | 68 | 49 | ↑ 19.3% | |
| 7 | Mandarin Oriental | 26 | 16 | · 0% | |
| 8 | Radisson | 23 | 18 | · 0% | |
| 9 | Shangri-La | 23 | 9 | ↓ 4.2% | |
| 10 | Taj | 22 | 9 | ↓ 12.0% | |
| 11 | Langham | 17 | 7 | ↓ 10.5% | |
| 12 | Wyndham | 17 | 16 | ↑ 54.5% | |
| 13 | Minor | 15 | 11 | ↓ 16.7% | |
| 14 | Kempinski | 14 | 7 | ↓ 17.6% | |
| 15 | Oberoi | 13 | 6 | ↑ 44.4% | |
| 16 | Peninsula | 11 | 5 | ↓ 21.4% | |
| 17 | Capella | 10 | 4 | ↑ 11.1% | |
| 18 | Rosewood | 9 | 5 | ↓ 10.0% | |
| 19 | Belmond | 9 | 3 | ↓ 10.0% | |
| 20 | Barceló | 9 | 7 | ↓ 18.2% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.