AGENTIC|

Nicolas Sitter

Tech enthusiast running data-driven experiments on AI search, the web, and digital platforms — and publishing everything here. Currently the deepest body of work is hotel-industry studies; the rest is expanding.

Research Projects

Featured Research

AI Hotel Landscape — live weekly data

Refreshed every Monday from 616 prompts across 56 destinations

The live counterpart to the annual report. Brand leaderboards, source mix (OTA vs direct), per-AI breakdown, sponsored ads — watch how recommendations shift week over week across ChatGPT, Gemini, Perplexity, Grok, Copilot, and Google AI Mode.

Refresh cadence

AI Search for Yoga Studios in Paris

Same question, a different answer on every engine

The hotel-research playbook, pointed at a new vertical — 27 prompts across 5 AI engines, in English and French, matched to 369 Paris yoga studios. Which findings about AI search generalise, and which were hotel-specific.

The Schema.org Debate: Why It Still Matters for Hotels

Hotel + sameAsTyped starRatingalternateName

How Claude Searches Hotels

9 capturesDefault → MapsConnectors → picker

ChatGPT 5.3 Halved Its Hotel Sources

140 prompts24 → 12 URLsMar 5 cutover

ChatGPT Hotel Ads Are Live

613 queries27% ad rateBooking.com 43.5%

ChatGPT Hotel Index vs Live Web

400 queries83% domains differ2 models

Anatomy of a ChatGPT Hotel Search

12 systems7 providers424 A/B tests

Hotel Schema.org Adoption: The State of Structured Data

121,425 hotels7 countries36.3% no schema

What Hotels Are Actually Called: A Naming Study

121,425 hotels8 analysis angles7 countries

Google AI Mode: Where Do Hotel Clicks Actually Go?

4,000 queries84K+ references79% GBP clicks

How Consistent Are AI Hotel Rankings?

4,000 queries50.5% stability8 cities

The AI Hotel Landscape 2026

1.2M+ citations6 AI models12,500+ hotels

Projects

Acquired by Lighthouse

Hotelrank

AI visibility platform for hotels, acquired by Lighthouse and being integrated into its Connect AI product.

Read the Lighthouse announcement

Direct Hotels

An open alternative to commission-heavy OTAs, built on publicly available data.

Hotel Schema Audit & Generator

Score a hotel’s existing schema.org markup 0–100 from its raw HTML, then fix the gaps in a pre-filled JSON-LD generator.

~$ agent-endpoints --list /llms.txt /api/posts.json /rss.xml /sitemap.xml