AGENTIC|

Nicolas Sitter

Tech enthusiast, currently deep in the hotel space. I run experiments on hotel SEO, AI search, web structure, and new ecosystems — and publish everything here.

Research Projects

Featured Research

The AI Hotel Landscape 2026

How 6 AI Models Rank 12,500+ Hotels Across 1.2 Million Citations

The most comprehensive study of AI hotel recommendations ever conducted. We analyzed how ChatGPT, Gemini, Perplexity, Claude, Copilot, and Grok recommend hotels across major cities worldwide.

ChatGPT 5.3 Halved Its Hotel Sources

140 prompts24 → 12 URLsMar 5 cutover

ChatGPT Hotel Ads Are Live

613 queries27% ad rateBooking.com 43.5%

ChatGPT Hotel Index vs Live Web

400 queries83% domains differ2 models

Anatomy of a ChatGPT Hotel Search

12 systems7 providers424 A/B tests

Hotel Schema.org Adoption: The State of Structured Data

121,425 hotels7 countries36.3% no schema

What Hotels Are Actually Called: A Naming Study

121,425 hotels8 analysis angles7 countries

Google AI Mode: Where Do Hotel Clicks Actually Go?

4,000 queries84K+ references79% GBP clicks

How Consistent Are AI Hotel Rankings?

4,000 queries50.5% stability8 cities

Projects

Hotelrank

AI visibility platform for hotels. Track how AI models recommend hotels.

Direct Hotels

An open alternative to commission-heavy OTAs, built on publicly available data.

Coming Soon

Schema.org Validator

A specialized structured data validator for hotel websites.

~$ agent-endpoints --list /llms.txt /api/posts.json /rss.xml /sitemap.xml