Playground
Cross-Industry AI Search Field Tests
The same measurement methodology from the hotel research, pointed at coffee shops, taquerías, barbershops, yoga studios, bike shops, and more — different cities, different languages, same question: what does AI search actually surface, and why. Lighter than the core research, still real data.
Looking for the hotel research? Go to Research12 results
AI Search for Tacos in Mexico City
Michelin beats every taquería on the internet
AI Search for Barbershops in Istanbul
Ask in English and Turkish — get two different cities
AI Search for Specialty Coffee in Seoul
The city where the social layer splits three ways
Where the AIs sent L'Étape du Tour riders to sleep
Bourg-d'Oisans → Alpe d'Huez — an event-anchored lodging test, no towns named
Argentina vs Spain in Paris: the AI restaurant war
A World Cup final head-to-head — France is out, so the AIs pick a side
AI Search for Tattoo Studios in Berlin
Same city, new vertical — the baseline snaps back
AI Search for Bistros in Paris
The guidebook city where restaurant websites disappear
AI Search for Specialty Coffee in Marseille
When Instagram and local blogs beat café websites
AI Search for Yoga Studios in Berlin
We ran the Paris study again — the engines behaved identically
AI Search for Bike Shops in Amsterdam
The cleanest cross-engine entity consensus in the study
AI Search for Bookstores in Tokyo
Where AI search stops looking Western
AI Search for Yoga Studios in Paris
Same question, a different answer on every AI engine