Projects
Tools and databases I'm building to make AI search visibility transparent and accessible.
Live weekly snapshot of how ChatGPT recommends hotels — 616 prompts, brand mentions, OTA vs direct source mix, sponsored ads, web-search behavior, map widget providers. Refreshed every Monday. Open data, open code.
Live dashboard tracking whether ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode cite nicolassitter.com when asked about my own niche — AI search for hotels. A frozen 31-prompt panel fires every Tuesday; every optimization action gets logged in public, so the dashboard doubles as the case study.
Interactive explorer for what AI models remember about hotels with web search OFF — pure parametric memory. Pick a city and a model to see the hotels it names and whether it knows their real, live website; toggle the weakest model to watch it invent web addresses. Companion to the AI Hotel Memory 2026 study.
AI visibility platform for hotels — acquired by Lighthouse and being integrated into its Connect AI product. Tracks how AI models like ChatGPT, Gemini, and Perplexity recommend hotels. The research lives on here; the product now ships inside Lighthouse.
Read the Lighthouse announcementUsing public information to help hotels get more direct bookings. An open alternative to commission-heavy OTAs, built on publicly available data.
Free schema.org audit + generator for hotels. Fetches a hotel homepage, scores its existing JSON-LD 0–100 against the rules from the Hotel Schema Adoption Study, then pre-fills the generator with the parsed values so only the gaps need fixing.
Stopped Projects
App and website helping users find the best craft beer spots and deals. Community-driven recommendations for beer lovers.
Reference check tool for recruiters. Used LinkedIn's social graph to identify probable references for candidates, with relationship-level scoring and tailored question generation.
B2B marketplace for unsold goods. Connected businesses with excess inventory to buyers looking for discounted stock.