Research
AI Search & Digital Experiments
Data-driven studies on how AI search, the web, and digital platforms work. Currently spanning hotel-industry studies and cross-industry AI-search methodology. All research is open and independently published.
AI Search Studies
Cross-industry methodology on how AI search actually works.
Argentina vs Spain in Paris: the AI restaurant war
A World Cup final head-to-head — France is out, so the AIs pick a side
AI Search for Tattoo Studios in Berlin
Same city, new vertical — the baseline snaps back
AI Search for Bistros in Paris
The guidebook city where restaurant websites disappear
AI Search for Specialty Coffee in Marseille
When Instagram and local blogs beat café websites
AI Search for Yoga Studios in Berlin
We ran the Paris study again — the engines behaved identically
AI Search for Bike Shops in Amsterdam
The cleanest cross-engine entity consensus in the study
AI Search for Bookstores in Tokyo
Where AI search stops looking Western
AI Search for Yoga Studios in Paris
Same question, a different answer on every AI engine
In Progress
The Cost of AI Crawling
AI bots hammer your site far harder than they send traffic back