Research
AI Search & Digital Experiments
Data-driven studies on how AI search, the web, and digital platforms work. Currently spanning hotel-industry studies and cross-industry AI-search methodology. All research is open and independently published.
AI Search Studies
Cross-industry methodology on how AI search actually works.
June 2026
AI Search for Specialty Coffee in Marseille
When Instagram and local blogs beat café websites
5 AI engines280 Cafés27 Prompts
May 2026
AI Search for Yoga Studios in Berlin
We ran the Paris study again — the engines behaved identically
5 AI engines631 Studios27 Prompts
May 2026
AI Search for Bike Shops in Amsterdam
The cleanest cross-engine entity consensus in the study
5 AI engines228 Shops27 Prompts
May 2026
AI Search for Bookstores in Tokyo
Where AI search stops looking Western
4 AI engines584 Stores22 Prompts
May 2026
AI Search for Yoga Studios in Paris
Same question, a different answer on every AI engine
5 AI engines369 Studios27 Prompts
In Progress
Coming Soon
AI Search for Restaurants in Paris
Second non-hotel field test — restaurants vs hotels vs yoga