Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Seoul
What 6 AI assistants say when asked about hotels in Seoul, KR. 11 prompts asked, week of August 17, 2026.
78
Distinct hotels
245
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for Seoul
245 hotel links across 78 properties, all 6 AI assistants combined
Direct 65%OTA 10%Other 25%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Seoul?
Top hotels mentioned across the 11 weekly prompts for Seoul. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Seoul
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Four Seasons Hotel Seoul | Four Seasons | 5 | KR deep dive → |
| Gemini | Four Seasons Hotel Seoul | Four Seasons | 3 | KR deep dive → |
| Perplexity | Four Seasons Hotel Seoul | Four Seasons | 5 | KR deep dive → |
| Grok(discontinued) | no data | — | 0 | KR deep dive → |
| Copilot | LOTTE HOTEL SEOUL | — | 4 | KR deep dive → |
| Google AI Mode | Four Seasons Hotel Seoul | Four Seasons | 4 | KR deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Seoul
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Four Seasons Hotel Seoul | Four Seasons | 5 | 3 | 5 | — | 4 | 4 | 21 | 21.7(3w) |
| THE SHILLA Seoul | — | 3 | 3 | 1 | — | 2 | 4 | 13 | 14.0(3w) |
| L7 Myeongdong | — | 4 | 2 | 1 | — | 3 | 2 | 12 | 14.0(3w) |
| LOTTE HOTEL SEOUL | — | — | 1 | 2 | — | 4 | 4 | 11 | 15.0(3w) |
| Grand Hyatt Seoul | Hyatt | 1 | 1 | 3 | — | 3 | 2 | 10 | 8.0(3w) |
| SIGNIEL SEOUL | — | 4 | 1 | — | — | 1 | 2 | 8 | 9.3(3w) |
| L'Escape Hotel | Marriott | 4 | 1 | 1 | — | 1 | 1 | 8 | 8.3(3w) |
| The Grand Hotel Myeongdong | — | 3 | 2 | 3 | — | — | — | 8 | 6.0(3w) |
| L7 Hongdae | — | 1 | 3 | 1 | — | 1 | 2 | 8 | 6.0(3w) |
| Josun Palace, A Luxury Collection Hotel, Seoul Gangnam | Marriott | 4 | — | — | — | 1 | 1 | 6 | 5.3(3w) |
| Nine Tree by Parnas Seoul Insadong | — | 1 | 2 | 2 | — | 1 | — | 6 | 5.0(3w) |
| Somerset Palace Seoul | — | 1 | 2 | 1 | — | 1 | 1 | 6 | 5.0(3w) |
| Novotel Ambassador Seoul Dongdaemun Hotels & Residences | Accor | 1 | 2 | 1 | — | 1 | 1 | 6 | 5.0(3w) |
| Banyan Tree Club & Spa Seoul | Banyan Tree | 2 | 1 | — | — | — | 2 | 5 | 5.0(3w) |
| Mondrian Seoul Itaewon | — | 2 | 1 | 2 | — | — | — | 5 | 6.3(3w) |
Four Seasons Hotel Seoul has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about Seoul
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
best hotels in Seoul for couples
persona: coupleszoom: wide
family friendly hotels in Seoul
persona: familieszoom: wide
affordable hotels in Seoul under $200
budget: budgetzoom: wide
hotels in Seoul with rooftop pool
zoom: wide
best hotels in Seoul for solo travelers
persona: solo_leisurezoom: wide
best hotels in Seoul
zoom: widecontrol
best hotels in Seoul for business travelers
persona: solo_businesszoom: wide
best hotels in Myeongdong, Seoul
zoom: near
hotels near Gyeongbokgung Palace, Seoul
zoom: near
boutique hotels in Myeongdong, Seoul
zoom: near
luxury hotels in Seoul
budget: luxuryzoom: wide