Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Phuket
What 6 AI assistants say when asked about hotels in Phuket, TH. 11 prompts asked, week of August 17, 2026.
73
Distinct hotels
198
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for Phuket
36 hotel links across 16 properties, all 6 AI assistants combined
Direct 64%OTA 14%Other 22%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Phuket?
Top hotels mentioned across the 11 weekly prompts for Phuket. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Phuket
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Hotel Clover Patong Phuket | — | 4 | TH deep dive → |
| Gemini | Phuket Marriott Resort & Spa, Merlin Beach | Marriott | 3 | TH deep dive → |
| Perplexity | Courtyard by Marriott Phuket Town | Marriott | 6 | TH deep dive → |
| Grok(discontinued) | no data | — | 0 | TH deep dive → |
| Copilot | Sinae Phuket | — | 3 | TH deep dive → |
| Google AI Mode | Courtyard by Marriott Phuket Town | Marriott | 4 | TH deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Phuket
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Courtyard by Marriott Phuket Town | Marriott | — | — | 6 | — | 3 | 4 | 13 | 17.3(3w) |
| Hotel Indigo Phuket Patong by IHG | IHG | 4 | 3 | 2 | — | 1 | 2 | 12 | 9.7(3w) |
| Novotel Phuket City Phokeethra | Accor | — | 1 | — | — | 3 | 3 | 7 | 7.0(3w) |
| Four Points by Sheraton Phuket Patong Beach Resort | Marriott | 3 | 2 | 2 | — | — | — | 7 | 6.3(3w) |
| La Flora Resort Patong | — | 3 | — | 2 | — | — | 2 | 7 | 6.0(3w) |
| Phuket Marriott Resort & Spa, Merlin Beach | Marriott | — | 3 | — | — | 1 | 2 | 6 | 7.3(3w) |
| Rosewood Phuket | Rosewood | 3 | — | — | — | — | 3 | 6 | 7.0(3w) |
| InterContinental Phuket Resort by IHG | IHG | 2 | 2 | — | — | 1 | 1 | 6 | 6.3(3w) |
| Amanpuri | Aman | 3 | 1 | — | — | — | 1 | 5 | 4.7(3w) |
| DoublePool Villas by Banyan Tree Phuket | Banyan Tree | 3 | 1 | — | — | — | 1 | 5 | 3.7(3w) |
| Royal Phuket City Hotel | — | — | — | 3 | — | — | 2 | 5 | 5.7(3w) |
| BYD Lofts - Boutique Hotel & Serviced Apartments - Patong Beach, Phuket | — | 2 | 1 | 2 | — | — | — | 5 | 3.7(3w) |
| Club Med Phuket | — | 2 | 1 | — | — | — | 2 | 5 | 2.7(3w) |
| Amari Phuket | — | 2 | 1 | — | — | — | 2 | 5 | 3.7(3w) |
| Hotel Clover Patong Phuket | — | 4 | — | — | — | — | — | 4 | 4.3(3w) |
Hotel Indigo Phuket Patong by IHG has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about Phuket
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
hotels near Patong Beach, Phuket
zoom: near
boutique hotels in Patong, Phuket
zoom: near
best hotels in Phuket for business travelers
persona: solo_businesszoom: wide
best hotels in Patong, Phuket
zoom: near
luxury hotels in Phuket
budget: luxuryzoom: wide
hotels in Phuket with rooftop pool
zoom: wide
best hotels in Phuket for couples
persona: coupleszoom: wide
best hotels in Phuket
zoom: widecontrol
best hotels in Phuket for solo travelers
persona: solo_leisurezoom: wide
family friendly hotels in Phuket
persona: familieszoom: wide
affordable hotels in Phuket under $200
budget: budgetzoom: wide