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Live · refreshed weeklyUpdated July 6, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Florence
What 6 AI assistants say when asked about hotels in Florence, IT. 11 prompts asked, week of July 6, 2026.
49
Distinct hotels
175
Total mentions
5/6
AIs with data
Where AIs send users for Florence
175 hotel links across 49 properties, all 6 AI assistants combined
Direct 75%OTA 7%Other 17%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Florence?
Top hotels mentioned across the 11 weekly prompts for Florence. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Florence
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Hotel Brunelleschi | — | 6 | IT deep dive → |
| Gemini | Hotel Brunelleschi | — | 3 | IT deep dive → |
| Perplexity | The St. Regis Florence | Marriott | 3 | IT deep dive → |
| Grok(discontinued) | no data | — | 0 | IT deep dive → |
| Copilot | The St. Regis Florence | Marriott | 4 | IT deep dive → |
| Google AI Mode | Hotel Brunelleschi | — | 6 | IT deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Florence
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|---|
| Hotel Brunelleschi | — | 6 | 3 | — | — | 4 | 6 | 19 |
| The St. Regis Florence | Marriott | 4 | — | 3 | — | 4 | 3 | 14 |
| Four Seasons Hotel Firenze | Four Seasons | 3 | 2 | 2 | — | 2 | 4 | 13 |
| Hotel Lungarno | Lungarno | 5 | 2 | 2 | — | 3 | — | 12 |
| Portrait Firenze | Lungarno | 4 | — | 2 | — | 2 | 3 | 11 |
| Hotel Savoy | Rocco Forte | 2 | — | — | — | 3 | 3 | 8 |
| Hotel Calimala Florence | — | 2 | 1 | — | — | 2 | 2 | 7 |
| The Place Firenze | — | 5 | — | — | — | — | — | 5 |
| Hotel Berchielli | — | — | — | 3 | — | 2 | — | 5 |
| Hotel Spadai | — | — | — | — | — | 3 | 2 | 5 |
| Grand Hotel Minerva | — | 2 | — | 1 | — | 1 | 1 | 5 |
| San Firenze Suites & Spa | — | 4 | — | — | — | — | — | 4 |
| Hotel NH Collection Firenze Porta Rossa | Minor | — | — | 1 | — | 3 | — | 4 |
| Ambasciatori Hotel Florence | — | — | 1 | 3 | — | — | — | 4 |
| Grand Hotel Cavour Florence | — | — | — | 2 | — | 2 | — | 4 |
Hotel Brunelleschi has the broadest consensus — mentioned by 4 of 6 AIs.
PROMPTS
The 11 prompts we asked about Florence
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
best hotels in Florence
zoom: widecontrol
best hotels in Florence for solo travelers
persona: solo_leisurezoom: wide
hotels near Duomo, Florence
zoom: near
family friendly hotels in Florence
persona: familieszoom: wide
best hotels in Florence for couples
persona: coupleszoom: wide
boutique hotels in Centro, Florence
zoom: near
best hotels in Florence for business travelers
persona: solo_businesszoom: wide
affordable hotels in Florence under $200
budget: budgetzoom: wide
hotels in Florence with rooftop pool
zoom: wide
luxury hotels in Florence
budget: luxuryzoom: wide
best hotels in Centro, Florence
zoom: near