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Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Florence
What 6 AI assistants say when asked about hotels in Florence, IT. 11 prompts asked, week of August 17, 2026.
56
Distinct hotels
170
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for Florence
170 hotel links across 56 properties, all 6 AI assistants combined
Direct 75%OTA 12%Other 12%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Florence?
Top hotels mentioned across the 11 weekly prompts for Florence. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Florence
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Four Seasons Hotel Firenze | Four Seasons | 5 | IT deep dive → |
| Gemini | Four Seasons Hotel Firenze | Four Seasons | 3 | IT deep dive → |
| Perplexity | Hotel Bernini Palace | — | 4 | IT deep dive → |
| Grok(discontinued) | no data | — | 0 | IT deep dive → |
| Copilot | The St. Regis Florence | Marriott | 3 | IT deep dive → |
| Google AI Mode | Hotel Brunelleschi | — | 4 | IT deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Florence
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Four Seasons Hotel Firenze | Four Seasons | 5 | 3 | 2 | — | 3 | 3 | 16 | 14.7(3w) |
| Hotel Brunelleschi | — | 3 | 2 | 2 | — | 2 | 4 | 13 | 14.3(3w) |
| Hotel Savoy | Rocco Forte | 3 | 3 | — | — | 2 | 3 | 11 | 9.3(3w) |
| Grand Hotel Cavour Florence | — | — | 2 | 2 | — | 3 | 3 | 10 | 11.0(3w) |
| Hotel Lungarno | Lungarno | 4 | 2 | — | — | 1 | 2 | 9 | 8.7(3w) |
| The St. Regis Florence | Marriott | 3 | — | — | — | 3 | 3 | 9 | 10.0(3w) |
| Hotel Bernini Palace | — | — | — | 4 | — | 1 | 2 | 7 | 5.0(3w) |
| Grand Hotel Minerva | — | 2 | 1 | 1 | — | 1 | 1 | 6 | 5.7(3w) |
| Hotel Kraft | — | 2 | 1 | — | — | 1 | 1 | 5 | 3.3(3w) |
| Hotel Calimala Florence | — | — | 2 | — | — | 1 | 1 | 4 | 7.7(3w) |
| Glance Hotel In Florence | — | — | 1 | 1 | — | 1 | 1 | 4 | 4.7(3w) |
| Portrait Firenze | Lungarno | 3 | — | — | — | — | — | 3 | 7.7(3w) |
| Golden Tower Hotel & Spa | — | 3 | — | — | — | — | — | 3 | 3.3(3w) |
| Hotel La Gemma | — | — | — | — | — | — | 3 | 3 | 2.7(3w) |
| Grand Hotel Baglioni | — | — | 1 | 2 | — | — | — | 3 | 3.3(3w) |
Four Seasons Hotel Firenze has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about Florence
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
best hotels in Florence
zoom: widecontrol
best hotels in Florence for solo travelers
persona: solo_leisurezoom: wide
hotels near Duomo, Florence
zoom: near
family friendly hotels in Florence
persona: familieszoom: wide
best hotels in Florence for couples
persona: coupleszoom: wide
boutique hotels in Centro, Florence
zoom: near
best hotels in Florence for business travelers
persona: solo_businesszoom: wide
affordable hotels in Florence under $200
budget: budgetzoom: wide
hotels in Florence with rooftop pool
zoom: wide
luxury hotels in Florence
budget: luxuryzoom: wide
best hotels in Centro, Florence
zoom: near