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Live · refreshed weeklyUpdated July 13, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Florence
What 6 AI assistants say when asked about hotels in Florence, IT. 11 prompts asked, week of July 13, 2026.
51
Distinct hotels
188
Total mentions
5/6
AIs with data
Where AIs send users for Florence
188 hotel links across 51 properties, all 6 AI assistants combined
Direct 66%OTA 10%Other 24%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Florence?
Top hotels mentioned across the 11 weekly prompts for Florence. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Florence
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Hotel Lungarno | Lungarno | 6 | IT deep dive → |
| Gemini | Hotel Lungarno | Lungarno | 4 | IT deep dive → |
| Perplexity | Grand Hotel Cavour Florence | — | 3 | IT deep dive → |
| Grok(discontinued) | no data | — | 0 | IT deep dive → |
| Copilot | Hotel Spadai | — | 6 | IT deep dive → |
| Google AI Mode | Hotel Brunelleschi | — | 9 | IT deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Florence
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|---|
| Hotel Brunelleschi | — | 5 | 2 | — | — | 3 | 9 | 19 |
| Hotel Lungarno | Lungarno | 6 | 4 | 1 | — | 2 | — | 13 |
| Four Seasons Hotel Firenze | Four Seasons | 3 | 4 | 1 | — | 1 | 4 | 13 |
| Portrait Firenze | Lungarno | 3 | 2 | — | — | 2 | 4 | 11 |
| Grand Hotel Minerva | — | 4 | 2 | 1 | — | 2 | 1 | 10 |
| The St. Regis Florence | Marriott | 4 | — | — | — | 3 | 2 | 9 |
| Hotel Spadai | — | — | — | — | — | 6 | 2 | 8 |
| The Place Firenze | — | 5 | 2 | — | — | — | — | 7 |
| Hotel NH Collection Firenze Porta Rossa | Minor | — | — | — | — | 4 | 2 | 6 |
| Glance Hotel In Florence | — | 3 | 1 | — | — | 2 | — | 6 |
| Hotel Calimala Florence | — | 2 | 1 | — | — | 2 | 1 | 6 |
| Hotel Savoy | Rocco Forte | — | 3 | — | — | 2 | — | 5 |
| Grand Hotel Cavour Florence | — | — | — | 3 | — | 2 | — | 5 |
| Firenze Number Nine | — | 4 | — | — | — | — | — | 4 |
| San Firenze Suites & Spa | — | 4 | — | — | — | — | — | 4 |
Hotel Brunelleschi has the broadest consensus — mentioned by 4 of 6 AIs.
PROMPTS
The 11 prompts we asked about Florence
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
best hotels in Florence
zoom: widecontrol
best hotels in Florence for solo travelers
persona: solo_leisurezoom: wide
hotels near Duomo, Florence
zoom: near
family friendly hotels in Florence
persona: familieszoom: wide
best hotels in Florence for couples
persona: coupleszoom: wide
boutique hotels in Centro, Florence
zoom: near
best hotels in Florence for business travelers
persona: solo_businesszoom: wide
affordable hotels in Florence under $200
budget: budgetzoom: wide
hotels in Florence with rooftop pool
zoom: wide
luxury hotels in Florence
budget: luxuryzoom: wide
best hotels in Centro, Florence
zoom: near