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Live · refreshed weeklyUpdated July 13, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in London
What 6 AI assistants say when asked about hotels in London, GB. 11 prompts asked, week of July 13, 2026.
103
Distinct hotels
249
Total mentions
5/6
AIs with data
Where AIs send users for London
249 hotel links across 103 properties, all 6 AI assistants combined
Direct 82%OTA 3%Other 16%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in London?
Top hotels mentioned across the 11 weekly prompts for London. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — London
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | The Resident Soho | — | 3 | GB deep dive → |
| Gemini | The Savoy | — | 3 | GB deep dive → |
| Perplexity | Park Plaza London Westminster Bridge | Radisson | 4 | GB deep dive → |
| Grok(discontinued) | no data | — | 0 | GB deep dive → |
| Copilot | The Savoy | — | 4 | GB deep dive → |
| Google AI Mode | The Savoy | — | 3 | GB deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for London
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|---|
| The Savoy | — | 3 | 3 | — | — | 4 | 3 | 13 |
| The Soho Hotel | Firmdale | 3 | 2 | — | — | 2 | 2 | 9 |
| Park Plaza London Westminster Bridge | Radisson | 1 | 1 | 4 | — | 2 | — | 8 |
| Shangri-La The Shard, London | Shangri-La | 2 | — | 1 | — | 2 | 3 | 8 |
| The Ritz London | — | 2 | 1 | 2 | — | 2 | 1 | 8 |
| The Connaught | — | — | 1 | — | — | 3 | 3 | 7 |
| The Langham, London | Langham | — | — | 2 | — | 2 | 3 | 7 |
| Hazlitt's | — | 2 | 1 | 1 | — | 2 | 1 | 7 |
| The Resident Soho | — | 3 | — | 1 | — | 1 | 1 | 6 |
| Broadwick Soho | — | 2 | 2 | 1 | — | — | 1 | 6 |
| Claridge's | — | 2 | 1 | — | — | 2 | 1 | 6 |
| The Berkeley | — | 2 | 1 | — | — | 1 | 1 | 5 |
| Premier Inn London County Hall hotel | Premier Inn | — | — | 2 | — | 1 | 2 | 5 |
| London Marriott Hotel County Hall | Marriott | 1 | 1 | 1 | — | — | 2 | 5 |
| Rosewood London | Rosewood | 1 | 1 | 1 | — | 1 | 1 | 5 |
The Savoy has the broadest consensus — mentioned by 4 of 6 AIs.
PROMPTS
The 11 prompts we asked about London
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
hotels in London with rooftop pool
zoom: wide
family friendly hotels in London
persona: familieszoom: wide
hotels near Big Ben, London
zoom: near
best hotels in London for business travelers
persona: solo_businesszoom: wide
best hotels in London for couples
persona: coupleszoom: wide
boutique hotels in Soho, London
zoom: near
best hotels in London for solo travelers
persona: solo_leisurezoom: wide
luxury hotels in London
budget: luxuryzoom: wide
affordable hotels in London under $200
budget: budgetzoom: wide
best hotels in Soho, London
zoom: near
best hotels in London
zoom: widecontrol