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Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in London
What 6 AI assistants say when asked about hotels in London, GB. 11 prompts asked, week of August 17, 2026.
92
Distinct hotels
236
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for London
236 hotel links across 92 properties, all 6 AI assistants combined
Direct 85%OTA 8%Other 6%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in London?
Top hotels mentioned across the 11 weekly prompts for London. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — London
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | The Savoy | — | 3 | GB deep dive → |
| Gemini | Broadwick Soho | — | 2 | GB deep dive → |
| Perplexity | Park Plaza London Westminster Bridge | Radisson | 7 | GB deep dive → |
| Grok(discontinued) | no data | — | 0 | GB deep dive → |
| Copilot | Park Plaza London Westminster Bridge | Radisson | 2 | GB deep dive → |
| Google AI Mode | hub by Premier Inn London Westminster Abbey hotel | Premier Inn | 3 | GB deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for London
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Park Plaza London Westminster Bridge | Radisson | 2 | 2 | 7 | — | 2 | 1 | 14 | 13.7(3w) |
| Hazlitt's | — | 2 | 2 | 1 | — | — | 3 | 8 | 7.7(3w) |
| The Savoy | — | 3 | 2 | — | — | 2 | 1 | 8 | 9.7(3w) |
| The Ritz London | — | 2 | 2 | 1 | — | 2 | 1 | 8 | 7.7(3w) |
| hub by Premier Inn London Westminster Abbey hotel | Premier Inn | 1 | — | 1 | — | 2 | 3 | 7 | 4.7(3w) |
| Broadwick Soho | — | 2 | 2 | — | — | — | 3 | 7 | 7.0(3w) |
| Claridge's | — | 3 | 2 | 1 | — | — | 1 | 7 | 5.7(3w) |
| The Soho Hotel | Firmdale | 2 | 2 | 1 | — | — | 2 | 7 | 9.0(3w) |
| Ham Yard Hotel | Firmdale | 2 | 1 | 2 | — | — | 1 | 6 | 5.3(3w) |
| The Waldorf Hilton, London | Hilton | — | — | 4 | — | 1 | — | 5 | 5.0(3w) |
| Rosewood London | Rosewood | 3 | — | — | — | 2 | — | 5 | 6.7(3w) |
| The Resident Soho | — | 3 | — | — | — | — | 2 | 5 | 5.7(3w) |
| The Langham, London | Langham | — | 1 | 1 | — | 2 | 1 | 5 | 5.3(3w) |
| The Royal Horseguards Hotel & One Whitehall Place, London | — | — | 2 | — | — | 2 | 1 | 5 | 4.0(3w) |
| Shangri-La The Shard, London | Shangri-La | 1 | 2 | 1 | — | — | 1 | 5 | 7.0(3w) |
Park Plaza London Westminster Bridge has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about London
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
hotels in London with rooftop pool
zoom: wide
family friendly hotels in London
persona: familieszoom: wide
hotels near Big Ben, London
zoom: near
best hotels in London for business travelers
persona: solo_businesszoom: wide
best hotels in London for couples
persona: coupleszoom: wide
boutique hotels in Soho, London
zoom: near
best hotels in London for solo travelers
persona: solo_leisurezoom: wide
luxury hotels in London
budget: luxuryzoom: wide
affordable hotels in London under $200
budget: budgetzoom: wide
best hotels in Soho, London
zoom: near
best hotels in London
zoom: widecontrol