AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
+ 44 more
The 616 prompts we ask ChatGPT every week
56 destinations × 11 templates. Each prompt has structured dimensions: city, country, region, persona (couples / families / solo / business), budget (luxury / mid / budget), and location zoom (wide city vs neighborhood vs landmark). Control prompts are unmodified baselines.
Every destination below gets the same 11 question types — just with the city name swapped in. That's how 56 destinations × 11 templates = 616 prompts per platform per week.
- luxury hotels in <city>
- family friendly hotels in <city>
- hotels in <city> with rooftop pool
- hotels near <neighborhood>, <city>
- boutique hotels in <neighborhood>, <city>
- best hotels in <city> for solo travelers
- best hotels in <city>
- affordable hotels in <city> under $200
- best hotels in <city> for couples
- best hotels in <city> for business travelers
- best hotels in <neighborhood>, <city>
- hotels near <city> National Park
africa4 destinations · 44 prompts
americas14 destinations · 154 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 14 cities = 154 prompts in this region).
asia16 destinations · 176 prompts
europe17 destinations · 187 prompts
oceania5 destinations · 55 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 5 cities = 55 prompts in this region).
Named hotels in Mexico — ChatGPT
ChatGPT's top picks specifically in Mexico. Switch country at the top to filter, or clear to see worldwide.
Most-mentioned hotel by ChatGPT this week.
| # | Hotel | City | Chain | Mentions | W/W |
|---|---|---|---|---|---|
| 43 | The St. Regis | Cuauhtémoc, Mexico City | Marriott | 6 | ↑ 6 |
| 25 | Four Seasons Hotel Mexico City | Cuauhtémoc, Mexico City | Four Seasons | 6 | ↑ 6 |
| 29 | Las Alcobas, a Luxury Collection Hotel, Mexico City | Miguel Hidalgo, Mexico City | Marriott | 6 | ↑ 6 |
| 50 | Casa Polanco | Miguel Hidalgo, Mexico City | — | 5 | ↑ 5 |
| 79 | Playa Mujeres | Cancún | — | 5 | ↑ 5 |
| 160 | Kempinski Hotel Cancún | Cancún | Kempinski | 4 | ↑ 4 |
| 166 | Live Aqua Cancún | Cancún | — | 4 | ↑ 4 |
| 153 | Hyatt Ziva Cancun | Cancún | Hyatt | 4 | ↑ 4 |
| 248 | Andaz Mexico City Condesa, by Hyatt | Cuauhtémoc, Mexico City | Hyatt | 3 | ↑ 3 |
| 300 | Hilton Mexico City Reforma | Cuauhtémoc, Mexico City | Hilton | 3 | ↑ 3 |
| 332 | JW Marriott Cancun Resort & Spa | Cancún | Marriott | 3 | ↑ 3 |
| 337 | Le Blanc Spa Resort Cancun | Cancún | — | 3 | ↑ 3 |
| 335 | Kimpton Virgilio | Miguel Hidalgo, Mexico City | IHG | 3 | ↑ 3 |
| 357 | NIZUC Resort & Spa | Cancún | — | 3 | ↑ 3 |
When ChatGPT hands out a hotel link, where does it go?Worldwide
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Sponsored placementsWorldwide
OpenAI is rolling out paid sponsor placements in the US, Australia, New Zealand, and Canada — testing may expand. We detect real single-advertiser ad units (organic shopping cards excluded) and pull the brand.
| # | Advertiser | Captures |
|---|---|---|
| 1 | Expedia | 136 |
| 2 | Priceline | 41 |
| 3 | Luxury Escapes | 19 |
| 4 | Booking.com | 15 |
| 5 | Guest Reservations | 8 |
| 6 | Super.com | 6 |
| 7 | IHG Hotels & Resorts | 5 |
| 8 | trivago | 4 |
| 9 | Radisson Hotels | 4 |
| 10 | Opal Collection | 4 |
Where ChatGPT pulls hotel information from
Every URL ChatGPT retrieved classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
Review Site tripadvisor.com 80% · tripadvisor.co.uk 12% · tripadvisor.ca 8% | 26.4% | 38 |
Editorial thehotelguru.com 43% · timeout.com 35% · cntraveler.com 22% | 20.8% | 30 |
Other lucalvry.com 41% · hanoitourism.org 33% · miamitourism.org 26% | 19.4% | 28 |
OTA & Aggregator booking.com 66% · expedia.com 24% · hotels.com 9% | 17.4% | 25 |
Community hotelierschoice.com 80% · budgetyourtrip.com 11% · hostelworld.com 9% | 8.3% | 12 |
Meta-search kayak.com 47% · hotelscombined.com 30% · momondo.com 23% | 4.9% | 7 |
Chain marriott.com 46% · all.accor.com 28% · hilton.com 27% | 1.4% | 2 |
Independent Hotel conradmaldives.com 47% · krafthotel.it 33% · hotelxtoronto.com 20% | 0.7% | 1 |
Hotel Directory hotelsforkings.com 64% · luxuryhotelcompare.com 21% · designhotels.com 14% | 0.7% | 1 |
Top hotel parent groups by ChatGPT mentionsWorldwide
Each ChatGPT mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Banyan Tree | 4 → 10 | +150% |
| 2 | 1 Hotels | 14 → 18 | +29% |
| 3 | Peninsula | 22 → 28 | +27% |
| 4 | Wyndham | 16 → 20 | +25% |
| 5 | Aman | 12 → 15 | +25% |
| 1 | Taj | 32 → 20 | -38% |
| 2 | One&Only | 10 → 8 | -20% |
| 3 | Leela | 11 → 9 | -18% |
| 4 | Belmond | 13 → 11 | -15% |
| 5 | Accor | 172 → 150 | -13% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Marriott | 344 | 186 | ↑ 7.5% | |
| 2 | Accor | 150 | 95 | ↓ 12.8% | |
| 3 | Hilton | 130 | 81 | ↓ 1.5% | |
| 4 | Hyatt | 128 | 79 | ↑ 6.7% | |
| 5 | Four Seasons | 113 | 36 | ↑ 1.8% | |
| 6 | IHG | 105 | 76 | · 0% | |
| 7 | Mandarin Oriental | 54 | 18 | ↑ 22.7% | |
| 8 | Kempinski | 31 | 10 | ↑ 6.9% | |
| 9 | Peninsula | 28 | 9 | ↑ 27.3% | |
| 10 | Shangri-La | 26 | 12 | ↑ 8.3% | |
| 11 | Minor | 25 | 19 | ↓ 7.4% | |
| 12 | Radisson | 24 | 19 | ↑ 9.1% | |
| 13 | Rosewood | 22 | 10 | ↑ 4.8% | |
| 14 | Oberoi | 22 | 6 | ↑ 15.8% | |
| 15 | Langham | 21 | 8 | ↑ 23.5% | |
| 16 | Taj | 20 | 8 | ↓ 37.5% | |
| 17 | Wyndham | 20 | 19 | ↑ 25.0% | |
| 18 | 1 Hotels | 18 | 7 | ↑ 28.6% | |
| 19 | Meliá | 16 | 10 | ↑ 14.3% | |
| 20 | Aman | 15 | 7 | ↑ 25.0% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.