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Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
THE SHILLA Seoul
How 6 AI assistants recommend this property. Week of August 17, 2026. Tracked for 16 weeks.
This week
13
mentions across 6 AIs
Peak
27
best week
Mentioning AIs
5/6
this week
Total links
239
all time
Location
249 Dongho-ro, Jung District, Seoul, South Korea
PROMPTS
Where this hotel showed up
Each prompt below resolved to THE SHILLA Seoul at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“luxury hotels in Seoul”Seoul, US6 of 6 AIs14 weeks60 quotes
“luxury hotels in Seoul”
Seoul, US6 of 6 AIs14 weeks60 quotes
Perplexity · 08-17
“Iconic luxury hotel with a spa, rooftop pool, and multiple fine dining options in central Seoul.”
Copilot · 08-17
“A prestigious hotel blending modern luxury with traditional Korean elegance, featuring fine dining and a rooftop pool.”
ChatGPT · 08-17
“A prestigious Korean luxury institution known for refined service, traditional-meets-modern character, and Namsan-area views.”
Gemini · 08-17
“A legendary luxury powerhouse renowned for its tranquil private gardens, elite traditional heritage, and Michelin-starred dining.”
Google AI Mode · 08-17
“Renowned as a premier luxury landmark in Seoul, it features exceptional Korean hospitality alongside Michelin-starred fine dining.”
Copilot · 08-10
“A prestigious hotel blending modern luxury with traditional Korean elegance, featuring a rooftop pool and spa.”
“best hotels in Seoul”Seoul, US6 of 6 AIs15 weeks57 quotes
“best hotels in Seoul”
Seoul, US6 of 6 AIs15 weeks57 quotes
Copilot · 08-17
“Combines modern luxury with fine dining and a rooftop pool, ideal for both leisure and business travelers.”
Gemini · 08-17
“An iconic 5-star destination known for its modern upscale accommodations, rooftop pool, and world-class fine dining.”
ChatGPT · 08-17
“A classic Korean luxury hotel known for refined hospitality, excellent dining, and a prestigious atmosphere.”
Google AI Mode · 08-17
“Regarded as the gold standard of Korean hospitality with 23 acres of private gardens and two-Michelin-starred dining.”
ChatGPT · 08-10
“A classic Seoul luxury hotel known for polished service, excellent dining, and a prestigious location near Namsan.”
Google AI Mode · 08-10
“Renowned for its timeless elegance, exquisite fine dining, and serene private wooded grounds right in the heart of the city.”
“best hotels in Seoul for couples”Seoul, US5 of 6 AIs15 weeks38 quotes
“best hotels in Seoul for couples”
Seoul, US5 of 6 AIs15 weeks38 quotes
Google AI Mode · 08-17
“Renowned for elite fine dining and tranquil garden surroundings, it offers a peaceful, high-end sanctuary in the heart of the city.”
ChatGPT · 08-17
“Its classic luxury, Namsan location, refined service, and extensive dining and spa facilities provide a sophisticated romantic experience.”
Gemini · 08-17
“An iconic 5-star hotel known for its exceptional service, world-class spa, and stunning rooftop pool views, perfect for a romantic getaway.”
Gemini · 08-10
“Renowned for its legendary service, tranquil outdoor relaxation areas, and couples' spa treatments, it provides a peaceful oasis in the heart of the city.”
Copilot · 08-10
“Upscale hotel with fine dining, a rooftop pool, and spa facilities, popular among couples.”
Google AI Mode · 08-10
“Renowned for its timeless elegance, Michelin-starred dining, and a stunning outdoor heated pool area called Urban Island, it provides an ultimate luxury escape.”
“best hotels in Seoul for business travelers”Seoul, US5 of 6 AIs9 weeks15 quotes
“best hotels in Seoul for business travelers”
Seoul, US5 of 6 AIs9 weeks15 quotes
Google AI Mode · 08-17
“Renowned for elite corporate hospitality, comprehensive business services, and a quiet, premium central location.”
ChatGPT · 08-10
“A prestigious luxury hotel that works well for senior executives seeking premium Korean hospitality and upscale amenities.”
Google AI Mode · 08-10
“Provides elite executive lounge support, world-class discrete hospitality, and comprehensive corporate facilities in a quiet luxury setting.”
Copilot · 08-10
“Upscale hotel with premium meeting facilities and a reputation for executive hospitality.”
Google AI Mode · 07-06
“A trusted luxury powerhouse in Central Seoul with extensive meeting facilities and traditional elegance.”
Copilot · 07-06
“A prestigious hotel offering refined business amenities and a calm environment ideal for productivity.”
“family friendly hotels in Seoul”Seoul, US4 of 6 AIs7 weeks8 quotes
“family friendly hotels in Seoul”
Seoul, US4 of 6 AIs7 weeks8 quotes
Copilot · 08-03
“Upscale hotel with a rooftop pool, kids’ amenities, and easy access to cultural attractions.”
Copilot · 07-20
“Luxury hotel offering a rooftop pool, spa, and fine dining, perfect for family relaxation.”
Perplexity · 06-22
“Iconic luxury hotel with excellent family-friendly facilities, including spacious rooms and refined dining.”
Perplexity · 06-01
“Elegant family-friendly luxury with spacious rooms and attentive service in a convenient location.”
ChatGPT · 06-01
“Luxury hotel with excellent service, family-friendly facilities, and resort-style amenities.”
Perplexity · 05-25
“Iconic luxury hotel with extensive family-friendly amenities, spacious rooms, and kids’ menu options.”
“hotels in Seoul with rooftop pool”Seoul, US4 of 6 AIs10 weeks13 quotes
“hotels in Seoul with rooftop pool”
Seoul, US4 of 6 AIs10 weeks13 quotes
Copilot · 08-03
“Upscale hotel featuring a rooftop pool, fine dining, and luxury spa facilities.”
Google AI Mode · 07-27
“Features an exclusive rooftop retreat, 'Urban Island,' with heated pools, Jacuzzis, and panoramic views of Mt. Namsan”
Copilot · 07-20
“Luxury hotel with a rooftop pool, spa, and fine dining options.”
Google AI Mode · 07-13
“Features 'Urban Island', an exclusive rooftop retreat with heated pools and cabanas overlooking Namsan Tower.”
Google AI Mode · 07-06
“Features an iconic 'All-Day Relaxing' rooftop pool with stunning views of N Seoul Tower and Namsan Park.”
Copilot · 06-22
“Luxury property offering an exclusive rooftop pool experience for a resort-like stay.”
“best hotels in Seoul for solo travelers”Seoul, US3 of 6 AIs6 weeks6 quotes
“best hotels in Seoul for solo travelers”
Seoul, US3 of 6 AIs6 weeks6 quotes
Copilot · 08-10
“Renowned for its modern rooms and rooftop pool, offering a relaxing stay for solo visitors.”
Copilot · 08-03
“Renowned for its modern rooms and rooftop pool, offering a secure and stylish stay for solo visitors.”
ChatGPT · 07-13
“Known for exceptional service and luxurious facilities while remaining well connected to the city.”
ChatGPT · 06-22
“A well-established hotel offering reliable comfort and service at a slightly more accessible luxury price point.”
ChatGPT · 06-01
“A refined luxury hotel offering a peaceful retreat with outstanding service and facilities.”
Perplexity · 05-25
“Luxurious option with exceptional service and safety, suitable for solo travelers seeking a premium experience.”
“hotels near Gyeongbokgung Palace, Seoul”Seoul, US1 of 6 AIs3 weeks3 quotes
“hotels near Gyeongbokgung Palace, Seoul”
Seoul, US1 of 6 AIs3 weeks3 quotes
Perplexity · 06-08
“Iconic, refined property with excellent service and proximity to royal palaces.”
Perplexity · 06-01
“Iconic luxury hotel known for its elegant rooms and proximity to central sights including the palace area.”
Perplexity · 05-25
“Elegant 5-star historic property close to royal palaces and museums.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| August 17, 2026 | 3 | 3 | 1 | — | 2 | 4 | 13 |
| August 10, 2026 | 3 | 3 | — | — | 5 | 4 | 15 |
| August 3, 2026 | 3 | 2 | 1 | — | 5 | 3 | 14 |
| July 27, 2026 | 3 | 3 | 1 | — | — | 4 | 11 |
| July 20, 2026 | 2 | 2 | — | — | 4 | 3 | 11 |
| July 13, 2026 | 3 | — | — | — | 3 | 4 | 10 |
| July 6, 2026 | 2 | 2 | 1 | — | 3 | 5 | 13 |
| June 29, 2026 | 3 | 2 | — | — | 3 | 3 | 11 |
| June 22, 2026 | 5 | 2 | 2 | — | 3 | 5 | 17 |
| June 15, 2026 | 4 | 3 | — | — | 3 | 4 | 14 |
| June 8, 2026 | 2 | 3 | 3 | — | 3 | 5 | 16 |
| June 1, 2026 | 6 | 2 | 4 | — | 3 | 3 | 18 |
| May 25, 2026 | 3 | 4 | 4 | — | 2 | 3 | 16 |
| May 18, 2026 | 4 | 3 | 4 | 2 | — | 4 | 17 |
| May 11, 2026 | 5 | 4 | 2 | 2 | — | 3 | 16 |
| May 4, 2026 | 2 | 8 | 1 | 7 | — | 9 | 27 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (239 links)
Direct 58%OTA 10%Other 33%
Week-by-week
August 17, 202613 links / 13 mentions
August 10, 202615 links / 15 mentions
August 3, 202614 links / 14 mentions
July 27, 202611 links / 11 mentions
July 20, 202611 links / 11 mentions
July 13, 202610 links / 10 mentions
July 6, 202613 links / 13 mentions
June 29, 202611 links / 11 mentions
June 22, 202617 links / 17 mentions
June 15, 202614 links / 14 mentions
June 8, 202616 links / 16 mentions
June 1, 202618 links / 18 mentions
May 25, 202616 links / 16 mentions
May 18, 202617 links / 17 mentions
May 11, 202616 links / 16 mentions
May 4, 202627 links / 27 mentions
Direct (own site + chain page) OTA Other