Speaking
I regularly speak at conferences, meetups, and team events about the future of AI search and its impact on the hospitality industry.
Topics
From Rankings to Citations: How LLMs Choose Hotel Sources
A deep dive into how AI models like ChatGPT and Gemini select which hotels to recommend and what data sources they rely on.
AI Search Optimization for Hotels (AEO/GEO)
Practical strategies for hoteliers to improve their visibility in AI-generated answers and recommendations.
The State of Schema.org in Hospitality
Findings from scanning 121,000+ hotel websites for structured data adoption and common mistakes.
Reverse-Engineering AI Hotel Recommendations
Methodology and tools for analyzing how AI models discover and rank hospitality content.
Past Events
FePSeM Paris·January 2026
From Rankings to Citations: How LLMs Actually Choose Sources
Invite me to speak
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