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Live · refreshed weeklyUpdated May 18, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
The Soho Hotel
How 6 AI assistants recommend this property. Week of May 18, 2026. Tracked for 2 weeks.
This week
8
mentions across 6 AIs
Peak
8
best week
Mentioning AIs
3/6
this week
Total links
12
all time
Location
Soho Hotel, 4 Richmond Mews, London W1D 3DH, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to The Soho Hotel at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in Soho, London”London, US6 of 6 AIs4 weeks22 quotes
“best hotels in Soho, London”
London, US6 of 6 AIs4 weeks22 quotes
Grok · 05-18
“Luxury boutique hotel from Firmdale with spacious, art-filled rooms in a quiet mews, ideal for those seeking high-end comfort right in the heart of vibrant Soho.”
Gemini · 05-18
“Tucked away in a quiet mews, this stylish boutique property offers warehouse-style windows, stunning modern art, and an oasis of calm just steps away from London's best theaters.”
Copilot · 05-18
“A top‑rated luxury boutique hotel in the heart of Soho with exceptional design and service.”
Google AI Mode · 05-18
“This highly-rated 5-star hotel features stunning contemporary interiors designed by Kit Kemp and offers an outstanding central location on a quiet street off Dean Street.”
Perplexity · 05-18
“A chic, characterful boutique hotel in the heart of Soho, known for its spacious rooms and excellent service.”
ChatGPT · 05-18
“Eclectic and colorful boutique hotel with award-winning restaurant and personal concierge.”
“boutique hotels in Soho, London”London, US5 of 6 AIs4 weeks19 quotes
“boutique hotels in Soho, London”
London, US5 of 6 AIs4 weeks19 quotes
Google AI Mode · 05-18
“This five-star boutique property features an eclectic and colorful design by Kit Kemp right in the heart of London's entertainment district.”
Grok · 05-18
“Iconic Firmdale boutique hotel with bold Kit Kemp design, spacious rooms, and a central yet quiet Soho location perfect for the vibrant neighborhood vibe.”
Gemini · 05-18
“This vibrant, Kit Kemp-designed property is widely considered the quintessential luxury boutique hotel in Soho, offering a stylish and calm oasis hidden away in a quiet mews.”
Copilot · 05-18
“A luxury boutique stay offering chic rooms, a spa, and prime Soho location.”
ChatGPT · 05-18
“Stylish and artistic boutique hotel in the heart of Soho, perfect for nightlife and theatre lovers.”
Gemini · 05-11
“A stylishly converted warehouse that blends high-end luxury with the creative, bohemian energy of the district.”
“best hotels in London for couples”London, US1 of 6 AIs2 weeks2 quotes
“best hotels in London for couples”
London, US1 of 6 AIs2 weeks2 quotes
ChatGPT · 05-18
“A vibrant boutique hotel surrounded by nightlife, restaurants, and theaters for couples who want energy and style.”
ChatGPT · 05-11
“Stylish and intimate with a cozy private cinema and spa, great for a lively yet romantic city experience.”
“best hotels in London”London, US1 of 6 AIs1 week1 quote
“best hotels in London”
London, US1 of 6 AIs1 week1 quote
ChatGPT · 05-18
“Stylish boutique hotel ideal for nightlife lovers.”
“best hotels in London for solo travelers”London, US1 of 6 AIs1 week1 quote
“best hotels in London for solo travelers”
London, US1 of 6 AIs1 week1 quote
ChatGPT · 05-11
“Trendy and central boutique hotel, perfect for solo travelers who enjoy nightlife and arts.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| May 18, 2026 | 4 | 2 | — | — | 2 | — | 8 |
| May 11, 2026 | 4 | — | — | — | — | — | 4 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (12 links)
Direct 92%Other 8%
Week-by-week
May 18, 20268 links / 8 mentions
May 11, 20264 links / 4 mentions
Direct (own site + chain page) OTA Other